Big data analytics has become an essential part of any business dealing with the digital world. The ability to collect large amounts of data and turn it into insights has transformed the world's business landscape. To properly manage projects using such technologies, leaders should at least have a foundational understanding of big data. Use this course to get to grips with the necessary concepts and terminologies you'll need when discussing big data projects. Learn about the primary sources and characteristics of big data. Then, dive into the world of big data analytics - exploring its main advantages, use cases, and significant challenges. When you've finished this course, you'll be able to speak about data-related projects, discussing relevant data infrastructures and architectures confidently.