When you're in a customer-facing role in a virtual or hybrid work environment and you can't interact with your customers in person, how can you establish rapport, build a relationship, and get them to trust you? In this course, you'll explore the skills and strategies to bridge the virtual divide and find meaningful ways to reach out to customers, strengthen existing customer ties, and build new ones. You'll learn how vital it is to make these human connections, and what personal qualities will enable that to happen. You'll discover how to meet your customers and really get to know them in a virtual environment, and how - and when - to use different communication channels most effectively to create real human connections. You'll also learn how to reach out effectively to create valuable touch points that customers will appreciate.

Today in the Age of the Customer, competitive advantage has been redefined. Customers are in control. They have more choices than ever before resulting in sky-high expectations. The only source of competitive advantage is the obsession with understanding, delighting, connecting with and serving customers. Organizations need people who are customer obsessed. People who are so interested and committed to the people they are creating and designing for that they are willing to spend time, take risks and admit that they personally might be wrong. People who are so customer obsessed that they never settle but are continually trying to understand what else they can do for their customers.

As a customer service representative (CSR), creating a support culture that focuses on your customers' needs is key. In this course, you'll learn how to enhance your interactions with customers to project service excellence. You'll explore how to establish effective customer relationships that involve customers in problem solving. Finally, you'll discover how to improve communication for a better client service (CS) in a cross-cultural customer support center or help desk environment.