A technical product manager (TPM) oversees the development and strategy of technical products. They occupy a cross-functional role, bridging the gap between business, technology, and user experience teams to guide product development, prioritize features, and ensure that products meet both business goals and customer requirements. In this course, you will explore technical product management and differentiate product management from project management. Then you will identify key internal and external stakeholders, discover the main responsibilities of the TPM, and examine the technical product management skill set. Next, you will focus on the challenges that TPMs face and take a look at implementing compliance in the product life cycle. Finally, you will investigate the day-to-day activities of the TPM, beyond the priority of the day, and learn how to implement design thinking during product development.

The technical product manager (TPM) works closely with stakeholders to capture their requirements. They work to ensure effective coordination across various facets of product development. In this course, learn how to look beyond the organizational chart and navigate the organization, collaborate with UX and UI designers, understand basic design principles, and review wireframes and mockups. Next, discover how to provide tactful feedback on designs, coordinate successfully with development teams, interpret technical specifications, and bridge the gap between technical and non-technical stakeholders. Finally, explore how to participate in sprint planning meetings, resolve design and development conflicts, and track development progress to support timely product delivery.

The technical product manager performs a series of critical tasks to ensure a successful product launch. From strategizing the initial market approach to evaluating post-launch metrics, their involvement ensures each step is optimized for maximum impact and alignment with business objectives. In this course, you will learn to plan a go-to-market strategy, coordinate product launch activities, and create marketing collaterals. You will also discover how to engage early adopters and beta testers. Finally, you learn to analyze pre-launch metrics, implement launch campaigns, monitor launch-day operations, measure launch success, and adjust strategies post-launch.

A technical product manager (TPM) utilizes market research and gathers customer insights, leveraging powerful tools, methodologies, and analytical techniques to drive informed decision-making. In this course, you will explore the importance of understanding your customers. Then you will discover how to identify target markets and create customer personas. From there, you will focus on designing market research methodologies and analyzing user behavior data. Next, you will learn how to interpret survey results, segment customer groups, and evaluate competitor products. Finally, you will investigate how to summarize customer needs and pain points and compile market research reports.

After a product launch, the technical product manager focuses on refining and enhancing the user experience based on stakeholder feedback and interactions. Their continuous efforts drive product evolution and ensure sustained success in the market. In this course, you will learn to analyze post-launch feedback, identify areas for improvement, implement hotfixes and patches, plan new feature releases, and monitor user adoption rates. You will also explore how to scale infrastructure for growth, train customer support teams, update documentation and FAQs, engage the community and power users, and review post-launch key learnings.