User-friendly apps are more than just a pretty user interface (UI). They ensure the user experience (UX) is pleasing. People expect interacting with a digital product, be it a smartphone, laptop, or tablet, to be a friction-free, pleasurable experience. By understanding the relationship between the UI and the UX, your company can provide just that. In this course, you'll explore UI/UX design and how together, they result in user-pleasing apps with effective user interface design. You'll learn about basic principles as well as current trends in UX and UI design. Finally, you'll discover how to evaluate the emotional impact of user experience.