Principles of Entrepreneurship and Social Media Management
With a focus on real-world application, the program includes hands-on exercises, live business scenarios, and actionable strategy development. By the end of the course, you'll have the skills and blueprint to take your entrepreneurial aspirations from concept to reality, fully equipped to navigate today’s competitive marketplace.
By the end of the course, learners will be able to:
- Generate and Evaluate Business Ideas: Learners will develop the ability to brainstorm innovative ideas and assess their feasibility and market potential.
- Draft a Simple Business Plan: Participants will gain skills in creating structured business plans that outline objectives, market analysis, financial needs, and operational strategies.
- Utilize Social Media Effectively: Learners will design and implement basic social media strategies tailored to specific business goals and audiences.
- Understand Branding and Online Presence: They will recognize the importance of consistent branding and how to build a brand identity that resonates with customers.
- Market and Measure Success: Participants will learn to create engaging content, run promotions, and analyze social media performance metrics to refine strategies.
| Week | Modules | Learning Outcomes | Indicative Content |
|---|---|---|---|
| 1 |
Introduction to Entrepreneurship |
Define entrepreneurship and its significance. |
Key characteristics of entrepreneurs, types of entrepreneurships, and success stories. |
| 2 |
Business Ideas and Opportunity Evaluation |
Generate and evaluate business ideas. |
Idea generation techniques, SWOT analysis, and market research basics. |
| 3 |
Basics of Business Planning |
Draft a simple business plan. |
Mission, vision, objectives, market analysis, and operational planning. |
| 4 |
Introduction to Social Media Management |
Identify key social media platforms for business use. |
Facebook, Instagram, LinkedIn, Twitter, and platform-specific strategies. |
| 5 |
Creating a Social Media Strategy |
Develop a basic social media strategy. |
SMART goals, social media content calendar, analytics overview. |
| 6 |
Branding and Online Presence |
Explain the importance of branding. |
Basics of branding, logo design principles, and building a brand voice. |
| 7 |
Marketing on social media |
Apply fundamental social media marketing techniques. |
Running promotions, content optimization, and engaging with followers. |
| 8 |
Financial Basics for Entrepreneurs |
Manage basic business finances. |
Basic financial statements, pricing strategies, and cash flow management. |
| 9 |
Measuring Success in social media |
Assess the performance of social media efforts. |
Metrics like engagement rate, conversion rate, and ROI. |
| 10 |
Final Project and Review |
Integrate learned concepts into a final business plan with a social media strategy. |
Prepare and present a business plan including a social media strategy. |
